Profit-focused Google Ads.
No growth? No fees.
Most agencies bill for effort. We bill for outcome. If we don't grow your profit then you don't pay a penny (no catches). We're that confident ;)|
We've affirmed leading brands
The problems you're facing
The problems your current agency won't talk about.
Revenue Up. Profit... Down.
Your Google Ads shows growth. Your bank account tells a different story. ROAS looks healthy - but your margins keep shrinking.
Spend More, Make Less.
You tried scaling. CPCs climbed. Margins collapsed. Now you're spending more than ever - with less to show for it.
Same Platform. Different Results.
Your competitors are printing money on Google Ads. You're stuck wondering what they know that you don't.
Paying Thousands. Understanding Nothing.
You're pouring budget into Google Ads but couldn't explain what's working if someone asked. That's not marketing - that's gambling.
Meet the founders (and Google Ads experts) who will personally run your account - no junior media buyers, no account managers who've never launched a campaign, no hidden outsourcing.
London, GB
124 City Road, EC1V 2NX
Louis Bogdan
Founder & Google Ads Expert
Conversion tracking architect and profit-first strategist. Built custom tracking setups for 8-figure DTC brands. Known in the industry as the specialist other agencies consult.
We bill performance, not hours
What happens when your agency only wins when you do.
Others
Generic strategies that don't address your unique goals, leading to underwhelming results.
- Fixed monthly retainer regardless of results
- Optimize for ROAS (vanity metric)
- Generic strategy applied across all clients
- Junior buyers managing your account
- Long-term contracts with lock-in periods
- Monthly PDF reports you never read
- Slow communication through account managers
- No visibility into actual profit impact
Affirmed
Data-driven strategies tailored to your business that consistently outperform traditional approaches.
- Pay only when we grow your profit
- Optimize for POAS (actual profit per order)
- Custom strategy built on your unit economics
- Founders personally run your campaigns
- Cancel anytime - no contracts, no lock-in
- Weekly profit reports you'll actually read
- Direct founder access - no middlemen
- Every dollar tracked from ad click to profit
The framework behind the results
Every lever we pull ties back to your bottom line.
Everything Feeds Into Performance
Most agencies jump straight into your ad account. We start with the 7 foundations that actually determine whether your campaigns print money.
Unit Economics
COGS, margins, breakeven points - baked into every decision. We don't optimize for ROAS. We optimize for profit.
Goals
Business targets, channel targets, campaign targets - all aligned. No more guessing what 'success' even means.
Business Context
Your customers, your margins, your competitive landscape. We learn your business before we touch your ad account.
Google Ads Strategy
Campaign structure, bid strategies, audience targeting, creatives - a custom blueprint built on everything above.
Conversion Tracking
If your data is broken, your decisions are broken. We fix tracking so every click and conversion is accounted for.
GMC/Product Feed
Your feed is the backbone of Shopping and PMax. We optimize it so Google actually shows your best products to the right people.
Monitor, Optimize, Scale
Ongoing P&L analysis, continuous refinement, and scaling what works. Not set-and-forget - set-and-improve.
Proof is in the pudding profit
The results behind our methodology.
Everything starts with an audit
Your audit and strategy are completely free - no strings attached.
Honestly? We're hoping once you see how we think, you'll want us to run your Google Ads instead of anyone else. No pitch, no pressure - just a genuine look at what's broken and how to fix it. If you take the audit and run it yourself, cool. If you come back to us later, even better. We're playing the long game.
Book a 30-minute discovery call to get to know eachother, answer any questions you have and explain the steps moving forward to getting your free audit and roadmap.
- Unit economics deep-dive
- Conversion tracking review
- Complete Google Ads account analysis
- Goal alignment
- Business context breakdown
- GMC & product feed check
- Landing page CRO assessment
- Full roadmap & strategy
Audit
Free
Strategy
Free
Build
Paid
Scale
Paid
Don't just take our word for it
What working with us actually feels like.
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
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Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.
Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.
Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.