Grow Your Shopify Store
UsingGoogle Ads
Most agencies bill for effort. We bill for outcome. If we don't grow your profit then you don't pay a penny (no catches). We're that confident ;)|
We've affirmed leading brands
The problems you're facing
The problems your current agency won't talk about.
Revenue Up. Profit... Down.
ROAS looks great. Your bank account disagrees.
Spend More, Make Less.
CPC rises, margins collapse, budget disappears.
They Scale. You Stall.
Your competitors win. You're stuck guessing why.
Meet the team behind your account - founders who run the strategy personally, backed by an in-house AI model built to sharpen every decision.
London, GB
124 City Road, EC1V 2NX
Louis Bogdan
Founder & Google Ads Expert
4+ years scaling ecommerce brands on Google Ads. Led performance marketing at multiple 8-figure DTC brands. Obsessive about unit economics and the metrics that actually move the P&L.
We bill performance, not hours
What happens when your agency only wins when you do.
Others
Generic strategies that don't address your unique goals, leading to underwhelming results.
- Fixed monthly retainer regardless of results
- Optimize for ROAS (vanity metric)
- Generic strategy applied across all clients
- Junior buyers managing your account
- Long-term contracts with lock-in periods
- Monthly PDF reports you never read
- Slow communication through account managers
- No visibility into actual profit impact
Affirmed
Data-driven strategies tailored to your business that consistently outperform traditional approaches.
- Pay only when we grow your profit
- Optimize for POAS (actual profit per order)
- Custom strategy built on your unit economics
- Founders personally run your campaigns
- Cancel anytime - no contracts, no lock-in
- Weekly profit reports you'll actually read
- Direct founder access - no middlemen
- Every dollar tracked from ad click to profit
The framework behind the results
Every lever we pull ties back to your bottom line.
Your Business Context
We study your products, competitors, customers and existing marketing efforts.
Unit Economics
We map your margins, CAC, and LTV before spending a penny.
KPI Alignment
We align with your wider strategy so nothing works in a silo.
Conversion Tracking
Pixel-perfect attribution from click to closed deal.
GMC & Product Feed
Optimised feeds keeping Shopping ads competitive.
Google Ads Strategy
Custom campaign architecture built around your goals.
Monitor, Optimize, Scale
Daily checks, weekly tweaks, monthly growth reviews.
Proactive Partnership
Growth advice on what we spot beyond your ads.
Proof is in the pudding profit
The results behind our methodology.
Simple transparent monthly pricing
For ambitious brands ready to stop guessing and start scaling profitably.
No. The discovery call is a fit check, not a free strategy giveaway. If we both decide there is a fit, the audit, strategy and roadmap happen properly inside onboarding, using your account, your margins and your actual commercial targets.
Book a 30-minute discovery call to get to know each other, answer any questions you have, and walk through the next steps to getting you onboarded.
- Unit economics deep-dive
- Conversion tracking review
- Complete Google Ads account analysis
- Goal alignment
- Business context breakdown
- GMC & product feed check
- Landing page CRO assessment
- Full roadmap & strategy
Audit
Week 1
Strategy
Week 2
Build
Week 3
Scale
Week 4
Don't just take our word for it
What working with us actually feels like.
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Asked Louis for help on a project and the collaboration was great. He's quick to respond, easy to work with, and delivers quality every step of the way.
Gido Juurlink
Owner & Founder of Quantiv Digital
Credit to Louis for his tracking and tagging 101 masterclass - very generous and helpful.
Jonathan Marsh
Founder of Goldhawk Digital
Louis helped us elevate our Google Ads performance across the board. His expertise, clarity, and willingness to help really stood out, and I'd happily recommend him.
Ingrid Elena B.
Advisor at Healthxchange
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Props to Louis for helping me out with a complicated issue with my Shopify and Google Merchant Centre. Thank you my friend!
Stijn Peters-Sengers
Marketing & Ecom Manager at Heko Solar
Louis is a true professional. He does exactly what he needs to do to achieve the desired result, and if he doesn't succeed right away, he'll keep working until he does. I love working with him.
Bjorn Hilverda
Google Ads Specialist for Leadfuel
I've been working with Louis for a while now and he's incredibly talented. He understands both the technical and strategic side of Google Ads, from implementing custom conversion tracking setups to building smart, tailored strategies for each unique case. What I really value is that Louis sees Google Ads as just one piece of the bigger puzzle - to truly win, it's not only about ads, but about the full ecosystem around them.
Robin Hendrickson
Google Ads & PPC Specialist
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Louis is someone with exceptional desire and ambition to do better in this industry. He possesses excellent technical knowledge, particularly with tracking, analytics and also has strong experience in e-Commerce. What's more is that he's a pleasure to work with, and also a good friend. I'd recommend working with him!
Ramial Aqueel
Founder of Rank Media
Louis is exceptional with Google Ads. He's methodical and thinks beyond tactics by connecting data, creative, and profitability into a clear plan. If you want someone you can trust to improve performance, I recommend him.
Mitja Drame
Owner & CEO of Clicky Climbers
100 kudos! Louis' skills are on an insane level, but the willingness to help, and the kindness that he treated the whole situation with was what really stood out most for me. Thank you so much Louis for being an absolute legend!
Tsvetomir Dimitrov
Global Digital Marketing Manager at Ciklum
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
Huge thanks to Louis who helped me set-up and explain everything around his custom Conversion Tracking setup! It is really amazing how he gave me the right insights and helped me out with issues around Server Side containers! I really appreciate it!
Michael van Ruiten
Medior SEA Specialist at Blauwe Monsters
I've always had a keen eye for talent, and Louis is the real deal. He is exceptionally skilled in the technical nuances of Google Ads, particularly when it comes to the complexities of Conversion Tracking. He doesn't just run campaigns, he masters the infrastructure and technicalities behind them. I can confidently recommend him to anyone looking for a top-tier Google Ads specialist.
Bob Meijer
Google Ads Specialist and Co-Founder of PPC Mastery
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Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.
Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.
Google Ads Deep Dive: Ask, Learn, and Share
onZoom
About Event
Join us for a live Google Ads session where we break down real eCommerce campaigns, share profit-first strategies, and answer your toughest questions. No fluff — just tactics you can use this week.