Question 1

Is this a free audit?

Accepted Answer

No. The discovery call is a fit check, not a free strategy giveaway. If we both decide there is a fit, the audit, strategy and roadmap happen properly inside onboarding, using your account, your margins and your actual commercial targets.

Question 2

What does the £1000/month cover?

Accepted Answer

It covers end-to-end Google Ads strategy and execution: account analysis, tracking review, campaign structure, feed checks, CRO observations, roadmap planning, ongoing optimisation and clear decision-making around profit. The goal is not more activity. The goal is better outcomes.

Question 3

Is media spend included in the monthly fee?

Accepted Answer

No. Media spend is paid directly to Google, separate from our fee. We will help you understand what level of spend makes sense based on your margins, targets and current account position, so budget decisions are made with context instead of guesswork.

Question 4

Why fixed monthly pricing instead of a big agency retainer?

Accepted Answer

Because the work should be clear before you commit. You know exactly what you are paying, what is included and what happens next. No inflated retainers, no vague strategy fees, and no complicated pricing model designed to make the decision harder than it needs to be.

Question 5

Who is this actually for?

Accepted Answer

This is for ecommerce brands that already have traction and want Google Ads handled with more commercial discipline. If you are looking for cheap clicks, vanity ROAS or someone to blindly spend more budget, we are probably not the right fit.

Question 6

If the system is clear, why not just do it myself?

Accepted Answer

Because truly mastering Google Ads is closer to dedicating your working life to it than following a checklist. It spans tracking, data, product feeds, margins, CRO, creative, bidding, psychology and commercial strategy. The YouTube version makes it look simple. The real version is messy, expensive and constantly changing. By the time a founder learns it properly through live spend, the bigger cost is not just wasted budget. It is the focus pulled away from the business they were meant to be building.

Question 7

What kind of results should I realistically expect?

Accepted Answer

It depends on your starting point. Broken tracking, weak feed structure and messy campaigns can create obvious early wins, but proper profitable growth takes discipline. We will not promise fake numbers to close you. We will show you what is realistic and work from the data.

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