Copyright Notice

Copyright Statement

© 2026 Affirmed. All rights reserved.

All content, materials, and intellectual property on this website (affirmed.co) and associated services are owned by or licensed to Affirmed Agency Ltd, a company registered in England and Wales under company number 16475050, with its registered office at 124 City Road, London, England, EC1V 2NX.

Protected Content

The following are proprietary to Affirmed and protected by copyright under the Copyright, Designs and Patents Act 1988 and applicable international treaties:

• The Affirmed name, logo, taglines, and brand identity
• Website design, layout, user interface, and visual elements
• All text, copy, articles, blog posts, guides, and written content
• Case studies, testimonials, and client success stories
• Images, photographs, graphics, icons, and illustrations
• Audio recordings, video content, webinars, and multimedia materials
• Underlying code, scripts, software, and technical implementations
• Data compilations, databases, research findings, and benchmarks
• Performance reporting templates, dashboards, and formats

Proprietary Methodologies and Trade Secrets

In addition to copyright-protected content, Affirmed owns proprietary methodologies, frameworks, processes, and know-how developed through extensive research and professional experience. These include:

• Advertising audit frameworks and assessment methodologies
• Account structure strategies and optimisation processes
• Profit measurement and attribution methodologies (including POAS frameworks)
• Conversion tracking implementation approaches
• Campaign management workflows and decision frameworks
• Performance analysis and reporting systems
• Strategic planning tools, calculators, and analytical methods

These proprietary elements constitute trade secrets and confidential business information protected under the Trade Secrets (Enforcement, etc.) Regulations 2018 and common law. Unauthorised use, reproduction, reverse engineering, or disclosure of these methodologies is strictly prohibited and may result in legal action.

Permitted Use

You may:

• View and browse the website for personal, non-commercial purposes
• Print or download individual pages for personal, non-commercial reference
• Share links to our content via social media or other platforms
• Quote brief excerpts with proper attribution and a link to the original source, where such use constitutes fair dealing under UK copyright law

Prohibited Use

Without our prior written consent, you may not:

• Reproduce, duplicate, copy, or redistribute any content for commercial purposes
• Distribute, publish, transmit, or make available any content to third parties
• Modify, adapt, translate, or create derivative works based on our content
• Use our name, logo, or branding in any manner that suggests endorsement or affiliation
• Scrape, harvest, or extract data from the website using automated tools, bots, or similar technologies
• Frame, embed, or mirror any part of the website without permission
• Use our content, data, or materials to train artificial intelligence or machine learning models
• Remove, obscure, or alter any copyright, trademark, or proprietary notices
• Reverse engineer, decompile, analyse, or attempt to derive our methodologies, processes, or know-how from any content, services, or deliverables
• Use our content, methodologies, or materials to develop competing products or services

Third-Party Trademarks

Google, Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, and related marks are trademarks of Google LLC. Affirmed is not affiliated with, endorsed by, or sponsored by Google LLC.

All other trademarks, service marks, and trade names referenced on this website are the property of their respective owners. References to third-party products or services are for informational purposes only.

Client Work Product

Materials created by Affirmed specifically for clients (including advertising accounts, tracking implementations, campaign materials, reports, and strategic documents) are governed by the terms of the applicable client agreement. Upon full payment, such materials transfer to the client as set out in our Terms of Service.

Notwithstanding the above, Affirmed retains all rights to its proprietary methodologies, frameworks, processes, tools, and know-how used in creating client deliverables. Clients receive a licence to use these elements solely as necessary to use their deliverables.

Unless otherwise agreed in writing, Affirmed reserves the right to reference the fact of a client relationship and general results achieved (without disclosing confidential information) for portfolio and marketing purposes.

Licensing and Permissions

To request permission to use any content beyond what is permitted above, please contact us at:

Email: hello@affirmed.co
Subject Line: Copyright Licence Request

Please include:

• Your name and organisation
• The specific content you wish to use
• The intended purpose and context of use
• The medium and distribution channels
• The duration of intended use

Any licence granted will be subject to specific terms and conditions. Nothing on this website shall be construed as granting any implied licence or right.

Copyright Infringement

Reporting Infringement on Our Website

If you believe any content on this website infringes your copyright, please contact us with:

• Identification of the copyrighted work you claim has been infringed
• Identification of the allegedly infringing material with sufficient detail to locate it
• Your contact information (name, address, email)
• A statement of good faith belief that the use is not authorised
• A statement, under penalty of perjury, that your information is accurate and you are authorised to act
• Your physical or electronic signature

Counter-Notice

If you believe content you posted was wrongly removed following a copyright complaint, you may submit a counter-notice including:

• Identification of the removed material and its prior location
• A statement of good faith belief the material was removed by mistake
• Your name, address, and telephone number
• Consent to the jurisdiction of the courts of England and Wales
• Your physical or electronic signature

Reporting Infringement of Our Content

If you become aware of unauthorised use of our content elsewhere, please notify us at hello@affirmed.co.

Enforcement

We actively monitor for unauthorised use of our content and intellectual property. We may use technological measures, legal tools, and third-party services to identify and address infringement.

In the event of infringement, we reserve the right to:

• Issue cease and desist notices
• Submit takedown requests to web hosts, platforms, and search engines
• Pursue legal action, including seeking injunctive relief, damages, accounts of profits, and recovery of legal costs
• Seek additional damages for flagrant infringement under UK law
• Report infringement to relevant authorities

International Protection

Our content is protected under international copyright treaties including:

• The Berne Convention for the Protection of Literary and Artistic Works
• The WIPO Copyright Treaty
• The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)

We will enforce our intellectual property rights in any jurisdiction where infringement occurs.

Governing Law

This Copyright Notice is governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to this notice shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Updates

We may update this Copyright Notice from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of this website constitutes acceptance of the revised notice.

Contact

For permissions, licensing enquiries, or to report copyright infringement:

Affirmed Agency Ltd
124 City Road
London, England
EC1V 2NX

Email: hello@affirmed.co
Company Registration Number: 16475050

All rights reserved. Unauthorised reproduction or distribution of any content from this website is strictly prohibited and may result in civil and criminal penalties.